What Will Homebuyers Want in a Post-COVID Market?

“I skate to where the puck is going to be, not where it has been”

The Market is Changing. People are spending a lot of time at home right now, giving them time to think about what they want to call home. Americans are re-evaluating their needs and wants in a home. Our friends at Shelton Group recently released some hot off the press insights about how COVID-19 is changing homebuyers’ wants & needs. Miss the webinar? No worries, we’ve highlighted our key takeaways from Shelton Group’s market research and how we can help position you to thrive in a post-pandemic era.

What Do People Want?

Given the current state of what’s happening right now, ultimately health, control, and self-sufficiency are what people will be looking for in a home.  Let’s break that down. 


This was already a big topic before COVID-19, and Shelton Group is predicting it will be even more important during and after the pandemic.


ecoSelect Performance Label for Hanging Rock Court


The Shelton Group’s findings show that energy efficiency is hot when the economy is down, and aesthetics are more important to homebuyers when the economy is up. You can guess where we’re heading and where buyer’s head’s will be at. 



COVID-19 is bringing out the prepper in us all. Shelton Group’s research shows that there’s a big push for self-sufficiency as a way to be prepared for the worst.




Working from home has us all thinking about our homes — the things we like, the things we don’t like, and the things we might continue to do from home after COVID-19.


What’s Next?

We’re here to support you during COVID-19 and help you prepare for a post-COVID-19 market. Interested in learning more about high-performance programs, solar power, or marketing your sustainable home features? Reach out and let us know!

About Shelton Group

Shelton Group is a full service marketing agency specialized in speaking the language of energy and sustainability. They’ve been gathering trended market insights, helping organizations leverage corporate ESG stories, and more since 2005.

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