Women In Construction: Advice On Leading The Change
- 11 Minute Read
Featuring
Celebrating Women in Construction
What is Women in Construction Week?
Each March, the National Association of Women In Construction (NAWIC) celebrates the achievements of women in the industry while raising awareness of the opportunities available and the growing role of women in construction.
When is Women in Construction Week?
In 2025, Women in Construction Week will be observed from March 2 to March 8. It’s a great opportunity to acknowledge and support the women in construction around you.
What percentage of construction industry positions are held by women
According to the U.S. Department of Commerce, women fill about one in seven construction jobs, representing just over 14% of the industry’s workforce. While this is an improvement from previous years, it underscores the importance of initiatives like Women in Construction Week to further increase female representation.
Join Us in Celebrating Women in Construction!
We’re thrilled to participate in this year’s celebrations by showcasing the stories and accomplishments of women at Southern Energy Management and our partners. Here’s a look at some of the insights and advice from our interviews with influential women in construction from 2020 to 2025, who are leading the way in the industry.
featuring
Team Spotlights
Sarah Anthony
Assistant Multifamily Program Manager,
Southern Energy Management
Interview from 2023
Quote to Live By
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style” -Maya Angelou
Are there any challenges that you’ve had to overcome?
I have several autoimmune diseases, along with ADHD which has advantages but certainly presents challenges in the workplace. I’ve faced discrimination, been misunderstood, and even been called out for being different. I’ve struggled with fatigue and burnout. It’s taken time and experience to learn how to manage and even thrive despite all the challenges.
What advice would give to other women and nonbinary persons entering the industry now?
If I have any advice for women and nonbinary persons entering this or any historically cis male-dominated industry now, it would be to find your allies. Know who is willing to stand with you or stand up for you and support you on this journey. Develop those relationships. And just know that sometimes that means stepping outside our comfort zones.
Sara Collier
Building Performance Team Training Manager,
Southern Energy Management
Interview from 2020
Fun Fact: Favorite Local Restaurant
Not a restaurant, but I get a weekly delivery from Haw River Mushrooms, and I really enjoy incorporating the different varieties of wild and gourmet mushrooms into my cooking.
Tell us about your journey as a woman in construction.
I arrived here in such a meandering way – I like to say I just put myself on a path and this is where it led me. After 10 years as an organic farmer, I decided to branch out and learn about renewable energy. My local community college has a great sustainability technologies program which I enrolled in, and found myself in love with energy use analysis and building science. I have always wanted to have a career that will contribute to greater good, and now I have had two – one focused on food and one on shelter – two things everyone needs!
Walk us through your typical day at work.
I enjoy the fact that no day is really typical. Variety is the spice of life, and you might find me supporting new team members with training, analyzing building plans, talking to builders, or out in the field collecting data.
How do you see your field evolving and what changes do you anticipate on the horizon? What would you most like to see?
I am really excited about net-zero, and the possibilities of using our technical know-how to make an even bigger impact.
Which woman (from past or present) would you like to meet?
As a fellow shark lover, Eugenie Clark. Amy Sedaris, for home decor advice.
Laurie Colwander
Co-Owner, Director of Multifamily Services,
Southern Energy Management
Interview from 2020
Fun Fact: Favorite Local Restaurant
Fiction Kitchen
Tell us about your journey as a woman in construction.
I always wanted to be a carpenter and a mechanic. I started my journey in construction as an Americorp member at Wake County Habitat for Humanity. I got to work with great volunteers and do everything from framing to trim. There, I was able to go to Alabama, Florida, and Honduras to learn new types of construction and techniques and found my love of energy efficiency.
Walk us through your typical day at work.
I work with multifamily and commercial project teams from owners to site superintendents and subcontractors to integrate energy efficiency and sustainability into their projects. On a typical day, I can be found reviewing plans and submittals or on-site for inspections to ensure insulation and air sealing is done right.
What advice would you give to other women entering the industry now?
Do work you are passionate about and ask all your questions. You will find others who are passionate about what they do. Everyone benefits when we all work together.
Is there a quote you live by?
Life’s most persistent and urgent question is, ‘What are you doing for others?’ – MLK
Carly Curtin
Building Performance Field Team Lead,
Southern Energy Management
Interview from 2021
Fun Fact
I’ve been racing bmx competitively for 16 years! I compete in the “21-30 women’s expert” class on the national level.
Tell us about your journey as a woman in construction. How did you get to where you are today? Are there any challenges you’ve had to overcome?
I never thought I’d end up in the construction sector. I always wanted to work in natural resources but in college I was pushed away from ecology and toward sustainability, and I’m glad I was. I was fortunate enough to go to a progressive university (shoutout U-Albany!) where my advisor was a woman and the head of our department. She helped me navigate being a woman in STEM from early on.
Walk us through your typical day at work.
A “typical” day is hard to define because every day is different, which is what I love about this position. Each day I’m going somewhere different and making different stops. I rely heavily on coffee and sunshine.
How do you see your field evolving? What would you most like to see?
I hope to see the housing market demand more energy efficient homes. I hope it becomes the standard.
What advice would you give to other women entering the industry now?
Don’t be afraid to take up space in this field. At times it will feel like you stick out like a sore thumb, but you have an important job to do.
What are you most proud of?
I’m most proud of being a first-generation college graduate who is utilizing their degree.
Carla Etienne
Builder Services Coordinator,
Southern Energy Management
Interview from 2024
What do you do at Southern Energy and what do you love about working in construction?
As a builder services coordinator, I set up our clients and their jobs in our system for contracted work our builder services field team members go out to do. What I love about working in construction is that it feels empowering to break gender stereotypes and excel in a traditionally male dominated field.
What role do you think women in construction will have in the future?
I think the role that women in construction will have in the future is our contribution to greater diversity, innovation, and inclusivity while driving positive change and progress which benefits everyone.
Fun fact about you?
I am from the beautiful island of Saint Lucia and I encourage everyone to visit if possible!
Emma Fry
Incentives Specialist,
Southern Energy Management
Interview from 2023
Quote to live by?
“Lasting change is a series of compromises, and compromise is all right, as long as your values don’t change.” -Jane Goodall
Are there any challenges that you’ve had to overcome?
I’ve had to overcome changing my position and undertaking a large amount of personal and professional growth— some days this means I’m more stressed than I might be doing something else, but I’ve found that every time I make it through to the other side of an obstacle or challenging learning moment, I’m so much for grateful for the resulting skills I’ve gained, lessons learned, and more resilient person I’ve become.
Which woman from the past or present would you like to meet?
I’d like to meet Jane Goodall (the author of my quote)— she has always been a natural-born leader but has no desire for power. I love how she leads and sets examples through love, compassion, and kindness as its own inherently powerful form of strength.
Maria Kingery
Co-Founder,
Southern Energy Management
Interview from 2020
Tell us about your journey as a woman in construction.
So I am an accidental woman in the construction industry, I was brought into this field by my husband. So in the beginning, actually for quite a long time, I didn’t feel like I legitimately “belonged” in the industry — it felt like it was Bob’s thing and I was just tagging along. I’ve had to overcome my own head trash for years about that, and it wasn’t until I was moving some stuff in the office a while back and noticed how many of the awards on the shelf had my name on them that I really allowed myself to own the contributions I’ve made to our company’s success.
It sounds cliche, but a related challenge I’ve had to overcome was finding my voice and having it heard and respected. In the early days in particular, I think a lot of my ideas were dismissed as being impractical or impossible to do, and I heard a lot of ‘we can’t do that’, or ‘we shouldn’t do that’, or ‘why are we doing this?’ and then years later some “expert” would advise the same thing and everyone would think it was genius (laughs).
Conventional wisdom is male in the business world in general, and in the construction industry in particular. There’s quite a bit of explicit and implicit sexism that women get to deal with that isn’t an issue for men. One colleague of mine shared a story about being invited to speak to a group of builders. When she was about to begin her talk, one of the men in the audience yelled out, “Take it off” and laughter ensued among the predominantly male audience. She was so rattled she could barely talk – tough when you’re accountable for delivering your company’s message. Now that’s an extreme example and don’t get me wrong, most of the men are caring, and as respectful as they can be. But overall there’s a strong resistance to change and that makes it hard for women to be effective on the job site at times.
What advice would you give to other women entering the industry now?
Understand the unique value that you bring with your life experiences and the privilege of having been born a woman. We have different skills and talents and the things that many men struggle with in terms of leadership, vision, and what’s possible come naturally to us. There’s real power in that and it’s critical to help us navigate the rapid change we’re experiencing at all levels of our society now. And, above all, have the courage to speak your mind, even if your voice shakes.
Kristyn Mott
Multifamily Program Manager,
Southern Energy Management
Interview from 2022
Fun Fact: Most Exciting Adventure
For me, one of the most exciting things I’ve done is traveling to Costa Rica (summer of 2018) to study abroad and learn about environmental sustainability, permaculture, and also improving my Spanish (I am not fluent and I haven’t practiced much lately, but I would love to keep learning!). Directly after that two-month trip, three of my friends and I drove from Buffalo to the north rim of the Grand Canyon (40 hours straight through), hiked around the canyon and tent camped in Kaibab national forest for a week. It was an amazing experience!
Tell us about how you got into the construction industry.
After majoring in sustainability and taking courses on alternative energies & sustainable design, I knew that I wanted to start my career in an area where my work could make a difference. When I saw an opportunity arise at SEM as a coordinator in 2020, I took a leap & moved from NY to NC to start my journey in the industry. Quickly after joining, I continued to ask questions and learn more about sustainable building so I could grow into a program manager position. Being part of the construction industry, even from the consulting side, has been eye-opening. I enjoy seeing the impact that design changes have on the buildings’ efficiency and overall impact, and how healthy building programs can affect occupant health & well-being.
Maddie Medric
Solar Project Manager,
Southern Energy Management
Interview from 2020
Fun Fact: What is your favorite local restaurant?
My favorite local restaurant is tied between Fiction Kitchen and David’s Dumplings and Noodle Bar. I am a vegetarian and Fiction Kitchen has some of the best vegetarian/vegan food I have ever had!
Tell us about your journey as a woman in construction.
At the University of Delaware I studied Environmental Studies with a concentration in Environment, Society, and Sustainability. I knew I’ve always wanted to find a job working with people to protect our natural environment. You could say I am a pretty big tree hugger. I thought that teaching was my best chance at making the biggest impact on the most amount of people. I taught for about 2 years and realized I felt like I wasn’t doing enough for the planet.
I was always interested in renewable energy but was intimidated applying for a job in a field that is male-dominated. I never thought I could work in the renewable energy sector since I hadn’t graduated with an engineering degree. I took a shot and applied at Southern Energy Management and I’m happier than ever! I’ve found a job I am so passionate about where I have the opportunity to combine my love for the environment and working with others. It is an incredible feeling to see firsthand how our work is making it possible to create affordable clean energy for the Southeast. I love working for a company that is leading the fight to provide renewable energy to thousands of families and businesses across North Carolina!
Walk us through your typical day at work.
Well I eat a lot…
Is there a woman (from past or present) that you would like to meet?
I would love to meet Greta Thunberg, the 16-year-old Swedish environmental activist. She was just voted the youngest Time Person of the Year. She has created a youth-led global movement to reduce our global greenhouse gas emissions. I am in awe of her because she is a 16-year old that is educating our world leaders and advocating for science-based policymaking. I absolutely look up to her and am so inspired when I think of how much change one girl can make!
Elise Parker
Multifamily Program Manager,
Southern Energy Management
Interview from 2023
Walk us through your journey as a woman in construction.
I was exposed to the idea of working in a male-dominated industry very early as my mother has worked in the construction industry for 30+ years, though mainly in accounting. She worked on many different job sites which I often visited and realized that the majority of her peers were not women. I believe that because of that, it never struck me as anything out of the ordinary to be the only female in my building science program, and as I entered the professional world I began seeing the amazing work of other women in the industry and knew that I was in the right place.
Are there any challenges that you’ve had to overcome and what are you most proud of?
When I decided to go back to school ages ago and complete my bachelor’s, I wasn’t sure what I wanted to earn it in, and already had a 2-year-old son – so I knew it would be a big challenge. I ultimately earned my BA in Geoscience with a double minor in Geology and Anthropology while running my own business and had another son as well! Getting to that point was one of the most challenging times of my life, and I didn’t know it but I was not done.
After making several career choices that were best for my family at the time, I began taking over administrative and project management duties for my husband’s construction business and officially entered the industry. With my background in Geoscience, sustainable building was just a natural progression for me, but another challenge I faced- going back to school once again. It is my success in the building science program and subsequent certifications that I am most proud of, as I was able to show my (now 4) children that anything is possible with hard work and when you are passionate about it!
Brittany Parsons
Solar Technical Support Assistant,
Southern Energy Management
Interview from 2023
How did you get into the construction industry?
I spent most of my adult life in the retail industry trying to find a company where I felt I could make a positive impact on the world. When Elon Musk announced the Tesla Solar Roof in 2016 I knew this would change the way we build sustainable housing. Within a year I was hired at SolarCity to call customers who looked into solar but didn’t move forward.
I quickly became a passionate advocate of energy independence and renewable resources. When Tesla bought SolarCity our office in Roseville, CA was set to close and we were offered an option to transfer to the Las Vegas sales office or receive a generous severance package. Without a moment of hesitation, I applied for a position on the original Powerwall team and was offered the position. Within two weeks I was in my car driving with my cat to Las Vegas, Nevada.
Working on the original Powerwall team provided me an opportunity to learn more about how energy storage systems were engineered so I could relay very technical information to customers in layman’s terms. While at Tesla I worked on several other pilot teams for new product offerings such as Solar Roof, off-grid systems, and new construction homes. Establishing processes built to help provide renewable energy to the world has since become an ambition of mine.
Walk us through your journey as a woman in construction.
I grew up with a mother who was very used to being the only woman in the boardroom. Her strength and intelligence were admired by her coworkers which helped provide her a voice in an industry where women’s voices were rarely heard.
Between retail sales and the firearms industry, I too found myself in male-dominated work spaces. While my co-workers were kind and respectful, I would frequently encounter sexism from customers who felt a woman didn’t belong in their world. It became my life mission to show the world how strong and intelligent women can be. I’ve worked hard to become an expert in my field so I could share my passion with others.
As my field became more loosely defined I began to struggle with finding my voice and my confidence. Working at Southern Energy has provided me with a new opportunity to find my voice and hone my skills. Sharing my thoughts and ideas with a team that shares my passions has been one of the most rewarding experiences of my life. I can’t wait to see what’s next!
What advice would give to other women entering the industry now?
I think the most important thing we can teach women is to never settle. The world will always try and find ways to tell you ‘no’. In reality, the possibilities are endless. You have the power and knowledge to change the script and never settle for less than you deserve. Many will try to convince you that their way is the only way. Listen to your gut. Make your voice known. If something doesn’t align with your values, speak up. Your strength will bring strength to other voices. Don’t be afraid to walk away from people or places that don’t suit you. There may always a better opportunity for you just around the corner.
Sammy Selway
Incentives Administrative Assistant,
Southern Energy Management
Interview from 2024
What is your role at Southern Energy?
I work reviewing energy models of new homes to see how energy efficient they are — and if they reach certain standards, I submit them for rebates. I’ve also had my hand at ENERGY STAR certifying and I became certified as a Site Inspector with the EPA. I love the technical and building science aspects of my work. There is so much to learn!
I am also a part of the “B Squad”, which is the team in charge of our B Corp certification. We get to work on initiatives that will improve Southern Energy socially, environmentally, and economically. This can look like creating volunteer events, starting new recycling programs, or sponsoring local non-profits.
What role do you think women in construction will have in the future?
Women play a key role in all industries, especially in male-dominant industries such as construction. Society teaches women to be and act differently to how it teaches men. This provides us with a unique perspective and diversity of opinion that makes everyone more resilient.
If someone’s base assumptions are different, the explanation of how and why we act the way we do can create beautiful things, whether that’s an improvement of a process or the realization that we are on the wrong path and need to switch course. This awareness is incredibly valuable, particularly when it hasn’t been challenged in a long time.
My hope is that with more women in the industry, these questions will not only get the respect they deserve, but be encouraged as an integral way for people and businesses to learn and continuously improve.
Fun Fact?
I love trying new things! This shines brightest in my dancing. I am currently doing Morris Dancing (a type of English folk dance) and soul line dancing, but I have also done swing dancing and aerial. I am even thinking of going back to aerial to try a new apparatus – the Lyra!
Jamie Stapleton
HERO Code Project Manager,
Southern Energy Management
Interview from 2023
Walk us through your journey as a woman in construction.
I started at SEM straight out of college, and they can’t get me to leave. I started by maintaining our ENERGY STAR certifications, and since then, I’ve tried my hand at invoicing, plan review, HERO, 45L tax credit, reporting, and more! My journey hasn’t been particularly long or complicated, but I learn something new daily, which keeps me challenged and rewarded.
Are there any challenges that you’ve had to overcome?
I feel as though I’ve been fortunate to have found myself at SEM. My voice has always been valued in internal meetings in a way that external meetings don’t always mirror.
Which woman from the past or present would you like to meet?
Dolly Parton. She goes through life with such kindness that I just know she has the best advice.
What advice would give to other women entering the industry now?
Speak up, ask questions, and don’t be scared of being wrong. It has given me the ability to learn from mistakes and to continuously improve.
Amanda Usary
Building Performance Field Team Lead,
Southern Energy Management
Interview from 2023
Quote to live by?
“Flowers and garbage are both organic in nature.” -Thick Nhat Hanh.
Favorite local restaurant?
I am in a hot spot of delicious local restaurants and it is hard to pick a favorite. Mediterranean Deli on Franklin St for falafel and muhammara is always a win!
What advice would give to other women entering the industry now?
The best advice I could give to a woman who is interested in the construction industry is to give it a shot! You will not succeed unless you take the chance! This is our opportunity to be the change we want to see in the world!
Gabrielle VanNote
Solar Project Manager,
Southern Energy Management
Interview from 2024
What is your role at Southern Energy and what do you love about working in construction?
My job role consists of many things. I apply, follow up, and obtain permits from local jurisdictions, utility interconnection approvals, and NCUC report of proposed constructions. Along with these tasks, I assist other project managers with residential, new construction, and commercial projects by performing administrative work such as reporting, maintaining project documentation, creating customer manuals, file maintenance, and more. I try to help where I can as well as maintain my job duties.
What I love the most about working in construction are the relationships I can build. I am a big people person and love being able to communicate while helping others. Not only can I build relationships with customers and my colleagues, but it is nice to talk with utility companies and local jurisdictions to learn about the processes for each one. I can utilize the information by sharing it with my colleagues and informing customers of things they may not know. Ultimately, we can all grow together.
What role do you think women in construction will have in the future?
The key role I think women in construction will have in the future is being a part of more hands-on roles such as field technicians. Did you know that 11.5% of all field technicians reported in 2021 in the US are women according to Zippia? That is such a small percentage, but Southern Energy helped me realize that that statistic/percentage is growing.
It was so nice to hear that we had our first female solar field technician last year. I believe we are up to 3 as of 2024. This shows that we are improving in areas that normally would be male-dominated. I think that women have natural traits that can be useful in construction that go overlooked. However, once we find a company that will give us the opportunity to grow, everyone can benefit together.
Fun Fact about you!
My favorite fun fact about myself is that I am a first-generation college student. Not only did I receive my Bachelor’s in Industrial Distribution and Logistics, but I also received my Master’s in Technology Management. Another fun fact is that I love plants and recently had so many that I was able to share my plant passion with my team at Southern Energy. I am a huge pet lover and love fishing when it is warm. It’s something about not knowing what fish you will pull out of the water. 😄
Morgan Bragg
New Construction Solar Project Manager,
Southern Energy Management
Interview from 2025
What do you do at SEM, and what do you love about working in construction?
I am the primary installation coordinator for our new construction solar projects and the go-to guru for the solar project management team!
My favorite things about working in construction:
Breaking Stereotypes – Being part of a traditionally male-dominated field and proving that gender doesn’t define skill or capability. Making an Impact – Contributing to structures that will last for generations and continuing the fight against climate change. Expanding Opportunities & Community – Supporting the growing presence of women in specialized trades, management, and leadership roles.
This year’s Women in Construction Week theme is “Together We Rise.” What does that mean to you?
“Together We Rise” signifies unity, empowerment, and progress! It highlights how women in this industry support each other, break barriers, and collectively uplift one another to achieve success.
Fun Fact about you!
I love to paint! Over the years, my artwork has been featured in multiple galleries—and even in the newspaper!
Carole Barahona
Builders Scheduling Associate,
Southern Energy Management
Interview from 2025
What do you do at SEM, and what do you love about working in construction?
I’m part of the BES scheduling team, where I coordinate site inspections, keep our field team aligned with contractors, and communicate with clients. I also support the Builder Services Coordinators with document management.
My favorite things about working in construction: Working in construction within the renewable energy sector is fulfilling because you’re directly contributing to a sustainable future. The work we do as a company positively impacts the environment. It is not solely about managing schedules or paperwork but being part of something bigger that makes a difference.
This year’s Women in Construction Week theme is “Together We Rise.” What does that mean to you?
To me “Together we Rise” means supporting each other and breaking down barriers. It’s not just about individual success, but about lifting each other up, creating a stronger, more inclusive industry where women can thrive together.
Fun Fact about you!
I make a mean lasagna!
Tracy Weidert
Field Technician,
Southern Energy Management
Interview from 2025
What do you do at SEM, and what do you love about working in construction?
I inspect multifamily housing units for their energy efficiency. I enjoy working in construction because I appreciate being physically active as part of my job. I also enjoy the problem solving aspect of helping diagnose why a building is not performing well when we test for efficiency.
This year’s Women in Construction Week theme is “Together We Rise.” What does that mean to you?
It means looking out for each other, and in this case, specifically other women and nonbinary individuals who are working in the trades. The more diversity of gender, race, age, sexuality and life experiences we bring to the construction workforce, the more future generations will see themselves reflected in this field of work.
Fun Fact about you!
She enjoys foraging for mushrooms! Last year she found her first C.O.W. (chicken of the woods) and was over the moon about it.
Courtney Foulis
Building Performance Field Technician & Quality Assurance Designee,
Southern Energy Management
Interview from 2025
What do you do at SEM, and what do you love about working in construction?
I inspect multifamily housing units for their energy efficiency. I enjoy working in construction because I appreciate being physically active as part of my job. I also enjoy the problem solving aspect of helping diagnose why a building is not performing well when we test for efficiency.
This year’s Women in Construction Week theme is “Together We Rise.” What does that mean to you?
It means looking out for each other, and in this case, specifically other women and nonbinary individuals who are working in the trades. The more diversity of gender, race, age, sexuality and life experiences we bring to the construction workforce, the more future generations will see themselves reflected in this field of work.
Fun Fact about you!
She enjoys foraging for mushrooms! Last year she found her first C.O.W. (chicken of the woods) and was over the moon about it.
Jackie Staley
Multifamily Energy Specialist,
Southern Energy Management
Interview from 2025
What do you do at SEM, and what do you love about working in construction?
At SEM, I work to improve energy efficiency in multifamily housing, helping create sustainable, cost-effective solutions for residents and property owners. What I love most about working in construction is knowing that my work contributes to a smarter, greener future. There’s something incredibly rewarding about seeing the direct impact of energy-conscious choices on both the environment and people’s lives.
This year’s Women in Construction Week theme is “Together We Rise.” What does that mean to you?
To me, “Together We Rise” is about breaking barriers and lifting each other up in an industry that thrives on collaboration. Women in construction are proving every day that knowledge, skill, and determination are just as vital as steel and concrete. When we support one another, we don’t just rise—we build a stronger, more inclusive future.
Fun Fact about you!
A cool fun fact about me is, I can spot energy inefficiencies like a detective at a crime scene—bad insulation, outdated lighting, you name it! It’s both a talent and an occupational hazard.
Partner Spotlights
featuring
Morgan Flowers
Development Associate, Lawson
Interview from 2023
Nominated by Kristyn Mott
What made you decide to go into the development / construction industry?
Morgan says she stumbled into development! It started in college when she was really interested in affordable housing and studied the ways that race & space played together. Through that, Morgan realized affordable housing was important both in urban planning & cultural realms, so she wanted to be involved in that. Lawson was the opportunity that opened the door for her to enter into this space, providing Morgan with experience in development, construction, and real estate.
Any challenges?
When Kristyn asked Morgan if she’s faced any challenges during her career so far, she said “It’s definitely a space where there are few women – especially on the development side”. But, Morgan says construction & development are changing, and as the only woman in the room, you have to figure out your voice, and not be afraid to ask questions and learn from those around you. It can be intimidating being one of the few women in the room at times.
What are you most proud of?
Morgan is most proud of being in a position where she can do something she’s passionate about. For her, passions drive her, so it feels exciting to do something that has an impact on people and communities in a positive way. Morgan says, “This type of development & construction can bring life to land and transform it into something others can be proud of as well”.
What advice would you give to others entering the industry now?
Be inquisitive and not afraid to ask questions. With development & construction, a lot of the learning takes place while doing — so don’t be afraid to dive deeper & understand the “why”! That will make you a stronger contributor and give you a better understanding of what is happening (whether on-site or in a meeting). Confidence is key!
Interview from 2021
Fun Fact: A famous woman you would like to meet?
My childhood idol was Mary Tyler Moore. Although a fictional character, she was the only woman I saw that had a real career – so I idolized her. The theme song for the show still motivates me: You’re gonna make it after all!
Tell us about your journey as a woman in construction. How did you get to where you are today?
Throughout my life, I have always been ambitions and driven. I strived to be the “best” at whatever I did. Although not always successful at achieving the top spot, having this goal caused me to refine my ability to do honest self-assessments and learn the benefits of being self-driven, ambitious, and hard-working.
When successful, the experience grew my confidence and inspired me to take on new opportunities and challenges. When I started out in the construction industry some 25+ years ago, I was literally the only woman with a seat at the table. So, I felt I had a lot to prove and had to work that much harder to earn respect and opportunity. So over the years I have worked at achieving the right blend of “speaking up” and “being patient”. This is still a work in progress for me.
Walk us through your typical day at work.
As an entrepreneur and business owner, I find that I can get pulled in so many different directions. So I start early – around 5:30 am. I spend the first 15 minutes getting my home environment organized and boil a pot of tea. I turn on my laptop and begin thinking through my day and taking care of work that requires a lot of concentration. I try to get that “focused” work out of the way early. At about 7:30 am, my husband and I eat breakfast and do a bible study. 8:00 am the two of us go for a 45 – 60 minute walk. By 9:15 am, I am ready to start the “interactive” part of my work day. I tend to set up Zoom calls in two blocks (11:00 – 12:30 pm and 2:30 – 4:00 pm). I try to knock off of work by 5:30 so I can cook a good meal and do something relaxing for the rest of the day/evening.
How do you see your field evolving and what changes do you anticipate on the horizon?
I am passionate about fighting against the status quo by identifying strategic partnerships and opportunities and by implementing forward-thinking initiatives to enhance differentiation, increase market share, and improve profitability. I am particularly excited about the increased momentum surrounding innovative products and practices that are moving the housing industry out of the dark ages – finally.
What advice would you give to other women entering the industry now?
Step up and say yes! In general (there are always exceptions), a woman feels the need to prove to herself and to decision-makers that she has the capability of taking on a new role or responsibility. In comparison, men are oftentimes assumed to have the ability even if it is not proven and are not afraid to ask for the chance. I used to prepare, over prepare and prepare some more before I would seek out a new opportunity. Meanwhile, men less capable were capitalizing on those opportunities. I have learned to push myself to step up, and it has paid off.
Also, ignore the noise and negativity. As is the case for men and women alike, you will encounter difficult people who, knowingly or unknowingly, put obstacles in your way. And, from time to time, you may find yourself dealing with the effects of someone who is determined to do harm to your career. My advice is to keep your head down and focus on doing your job so brilliantly that those standing in your way have no choice but to get out of the way or get run over.
What are you most proud of?
I am most proud of the relationships I have forged in life and throughout my career. My family, first and foremost. Then the men and women I’ve worked along side, through thick and through thin, to create amazing communities.
Interview from 2020
Fun Fact: What is your favorite local restaurant?
Favorite hometown restaurants are the Carrboro taco trucks, Al’s Burgers and Kitchen.
Tell us about your journey as a woman in construction.
I worked in construction while in college between semesters, while college hopping, and working while waiting to establish residency in a new state. I cold-called construction companies out of the yellow pages and offered to work on the cheap to learn the ropes. I found a couple of great companies that taught me the basics, and I prided myself on carrying as much weight in lumber and plywood as the guys did.
I went to grad school for architecture and worked in the field for a short time before staying home to raise my 3 kids for 12 years. When I wanted to re-enter the workforce, I didn’t want the commitment of a 40-hour architecture firm job because I knew with three kids, they’d always be my priority and I didn’t want to feel like a slacker at work. I eventually became a general contractor and crafted my own design-build company so I could work for myself and weave family and work-life together in a way that made sense for me. It’s an evolving and growing business. I’ve got two great employees now and a host of awesome subs. We work on small-scale development projects, and we build new construction and renovation projects for clients.
Are there any challenges you’ve had to overcome?
Challenges? Sure. Men are often surprised that I’m a builder. They say, “well, good for you!”, something they’d never say to a man in his late 40’s in the same profession. There’s no shortage of man-splaining. Men on jobsites who don’t know me yet usually first assume I’m someone’s wife, the interior designer, the realtor or the homeowner. It’s understandable because the reality is that women make up less that 10% of the construction workforce, but it’s always just a little disheartening to have the same conversation over and over again. But as I’ve grown to be at home in the construction world, it’s my favorite place to be. I love construction culture and the great independent spirits of so many of the yes, guys, I work with most days.
The few women I have the privilege of rubbing elbows within the construction world are super smart, strong and often are quick to share their exasperating or hysterical stories of daily work life. I’m proud that my kids get to see me work in this profession, and I’m grateful that they can tag along to job sites and sit next to me when I’m working on a new design, offering their input on space planning.
Is there a woman (from past or present) that you would like to meet?
I’d love to have been friends with Amelia Erhardt because come on, she was 100% badass.
Maggie Leslie
Interview from 2021
Favorite Quote
I am inspired by Ruth Bader Ginsberg. One of my favorite quotes about her, by her biographer, Jane Sharon DeHart sums up why — “She asked of her young admirers that they fight for things they care about, doing it in a way that leads others to join them and maintain a sense of humor. Progress is seldom linear. There are always new battles to fight and old ones to be revoked”.
What are you most proud of?
I am most proud of the progress our industry has made over the last 20 years when I started working in this field. So many builders began certifying their homes at the base certified level and have used the Green Built checklist as the tool it is meant to b — to try out new strategies to improve their score and are now regularly building to silver and gold as their standard. So many products and services are now mainstream and, while we still have a long way to go, we have begun to be able to push the envelope even further towards net zero energy construction.
Tanya Matzen
Interview from 2021
Quote to live by?
No matter how you feel, get up, dress up, show up and never give up.
Tell us about your journey as a woman in construction. Are there any challenges you’ve had to overcome?
As a little girl, I wanted to be a judge so I planned to go to law school after college, but life takes you in different directions. I moved to NC from CA almost 20 years ago with a background in Finance and took a job with a homebuilder working on a property tax audit.
That position led me to land acquisition support roles as our VP identified that I was very analytical. I jumped between Land and Finance roles much of my career, eventually becoming a project manager and working exclusively in land acquisition and development. Those roles led me to my current role with Newland as VP of Operations for two of the best-selling mixed-use master plans in the Triangle market, Briar Chapel and Wendell Falls.
What advice would you give to other women entering the industry now?
As a female in a male-dominated industry, it can be intimidating. I’ve walked into a room surrounded by navy sportscoats and often been the only female. I’ve been singled out for that reason in quite a few occasions. It has taken time to earn the respect to be heard and to stand up and own that. My advice would be to find your voice. Don’t fear the unknown, step outside your comfort zone and even if you fall short, you’ll learn from those experiences. I have had many women (and men for that matter) champion my contributions and finding those mentors has been critical to my success.
What are you most proud of?
First off, my family. Being a working mother with a demanding job is very difficult to manage without feeling constantly guilty for falling short in one area or another. I have a wonderful supportive husband and three beautiful children, ages 5, 10 and 11. Life is hectic but I am proud that my children can witness my hard work and dedication and the results that come from that perseverance. Work ethic was instilled in me by my mother and I hope to pass that along to my children.
Michele Myers, MCGP, CAPS
Interview from 2020
Tell us about your journey as a woman in construction. Are there any challenges you’ve had to overcome?
The hardest thing in construction is actually taking a break from it! And I love building houses. As a woman, I am still mistaken for one of the homeowners on the site, but that quickly gets resolved once I start giving directions. I’ve only been in construction 24 years! I just tell other women to be the most knowledgeable person on the job site and not worry about the stereotyping!
Wanona Satcher
Interview from 2021
Fun Fact: Favorite Restaurant
I love Thumbs Up Diner here in Atlanta. Great local spot and they have the best chicken sausage! I order it every time I go.
Tell us about your journey as a woman in construction. How did you get to where you are today? Are there any challenges you’ve had to overcome?
After attending architecture and planning school I worked in landscape architecture firms, architecture and planning firms and then local government. The private and public sector experiences have played critical roles in my current roles as an entrepreneur, from business development to project management. Being a woman and woman of color in two male-dominated industries, construction and manufacturing has been challenging.
Walk us through your typical day at work.
As CEO I don’t have a typical workday. But the days range from site visits, helping to pour concrete, product deliveries, supply pickups, launching fundraising campaigns, subcontractor and client meetings.
How do you see your field evolving? What would you most like to see?
The world of modular design and construction is growing because it’s needed. With rising material and land costs as well as more attention driven towards green building standards, we have to think differently about how we build, the materials we use and where we build. Our cities and regions are growing and so developing new and scalable building technologies is key. I would like to see more investment in green building design and modular construction.
Nora Spencer
Interview from 2021
Quote to Live By
My favorite quote is by Nelson Henderson. I read it for the first time when I was in high school, and since then it’s been my motto. It’s the reason behind why I created Hope Renovations. It goes, “The true meaning of life is to plant trees under whose shade you do not intend to sit.”
That’s what I want. I want Hope Renovations to create real social change that will carry on and continue to grow, long after I’m gone.
How do you see your field evolving? What would you most like to see?
I’m so happy that, not only are more women entering the skilled trades than ever before, our industry is welcoming them like never before! It’s a shame that it took a critical labor shortage for employers to realize that an entire gender was missing from the workforce… but they did, and things are changing. I get calls and emails every single week from men in our industry who want to meet our “Hope Gals” and, hopefully, hire them into their organizations. The comment I hear most frequently is, “Women make the best employees. We NEED them!” I feel like that is a major culture change that has just come about over the past ten years or so.
I would bet that in ten years, it will no longer seem unusual to see a woman on a construction site. And my hope is that in 20 years, this industry is THE place that women want to work. I want us to build the skilled trades into a woman’s world!
What are you most proud of?
Without question, I’m most proud of the incredible women on my team. Every time I watch one of our trainees run a chop saw for the first time, or wire their first light fixture, or land their first trades interview, or confidently stroll up to accept their certificate at graduation, I’m so proud of our “S Team” that runs our training program, Sarah and Sandy. And every time I see a beautifully completed job, or we get a sweet thank you note from a happy senior client, or we get a word-of-mouth referral asking for our services, I’m proud of our “K Team” that runs our construction program, Kate, Kat and Kate W. And of course, I’m constantly proud of Janel, our Ops Manager and “Mission Control”, who keeps things running and keeps me sane!
Our mission is big and we work SO hard at it, and these #badasswomen embody everything that Hope Renovations is about. I can’t explain what it feels like to be CONSTANTLY inspired, but that’s what every day is like for me. It’s like a big ray of sunshine endlessly pouring into my heart!
Amanda Urbina
Interview from 2020
Quote to Live By
“You can do anything you set your mind to.”
Walk us through your typical day at work.
There is no typical day. Each day is different. That’s why I love construction so much. We are always progressing. Always moving towards our end goal of project turnover. However, I will say, each day is all about communication. It’s important to talk with your subs and make sure they have what they need to be successful and in turn make you successful. We wouldn’t be anywhere without our subs. It’s about motivating each trade, and always coming in with a positive attitude despite the tough days.
What are you most proud of?
I’m proud to be a part of a great company that is willing to support women like me in achieving our goals.
Spotlight from 2023
Hannah Wiser
Architectural Drafter
Nomination submitted by Reese Barkley
“Hannah’s creativity and passion for green building is an inspiration. She has been working and living in a zero-waste community helping the growth and development of Earthships. Hannah is a former interior design classmate at East Carolina University. I have always looked up to her for her ability to combine her fine art talent, architectural training, and technical (computer) skills.
Working for Earthship Biotecture, she is helping standardize building plans, create 3D models as well as actively helping build earthships in Taos, NM. I look up to Hannah’s consistent dedication to not only her passions and goals, but also making an impact for the greater good of the construction industry.”
About the National Association of Women in Construction (NAWIC)
NAWIC was originally founded as Women in Construction of Fort Worth, Texas in 1953 with 16 members. Since then, NAWIC has grown to more than 150 chapters across the country. NAWIC’s mission is to strengthen and amplify the success of women in the construction industry through providing members with opportunities for professional development, education, networking, public service, and more.
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North Carolina’s solar power and building performance expert. Founded in 2001, we’ve worked for 20+ years to improve the way people make and use energy.
